Blocado Privacy Policy

Effective date: November 10, 2026   Last updated: November 10, 2026

This policy explains what information the Blocado mobile game ("Blocado," "the app") for iPhone and iPad collects, how it's used, and the choices you have. Blocado is published by J&A Marketplace LLC ("we," "us"), TODO: postal address.

1. Summary

• No accounts. We don't ask for your name, email, phone number, or contacts.
• We don't run servers for the game. Your progress, scores, and settings stay on your device.
• Blocado shows ads from Google AdMob. Google may collect device and usage information to show, measure, and improve ads, as described below.
• You control ad personalization through the consent screen (EEA/UK) and Apple's App Tracking Transparency (ATT) prompt.
• Blocado is not directed at children.

2. Information stored on your device (not collected by us)

Blocado saves your game progress, scores, stars, unlocked themes, and settings (such as sound and haptics) locally on your device. Blocado also keeps on the device:

• a randomly assigned test group, used for A/B tests of ad timing and placement (see section 4); and
• on-device analytics events, such as session length and the number of ads shown, used to tune the game and its ad experience.

None of this is sent to us or to any server we operate, and we cannot access it. Your progress may also be included in your device or iCloud backups, which are controlled by your Apple account; we can't access them.

TODO: if a backend/online feature is ever added, update this section before release

3. Advertising: Google AdMob

Blocado uses the Google Mobile Ads SDK (Google AdMob) to show ads and Google's User Messaging Platform (UMP) to collect ad consent where required. These are the only third-party SDKs in Blocado. We do not use ad mediation, other ad networks, third-party analytics, attribution, or crash-reporting services.

According to Google, the Google Mobile Ads SDK may collect:

Google acts under its own privacy policy. Learn more in Google's Privacy Policy and How Google uses information from sites or apps that use its services. You can manage ad personalization at My Ad Center.

We share data only with Google, only for advertising as described here, and we select partners that commit to protecting user data to a standard at least equal to the one described in this policy. TODO: lawyer review: confirm this third-party protection statement (App Store Guideline 5.1.1(i))

4. Your ad choices: consent, ATT, personalized and non-personalized ads

Consent screen (EEA and UK)

If you are in the European Economic Area or the United Kingdom, Blocado shows Google's consent message before any ads load. Ads load only once your choices allow them. If you decline, you may see non-personalized or limited ads, which use contextual information (such as the app and your approximate location) instead of your profile.

You can change or withdraw consent any time in Blocado > Settings > Privacy choices.

Apple App Tracking Transparency (ATT)

After the consent screen (and never before your first game), Blocado shows Apple's ATT prompt. If you choose "Allow," Google may use your device's IDFA for personalized ads and measurement. If you choose "Ask App Not to Track," the IDFA is not shared and ads are not personalized based on tracking across other companies' apps and websites. You can change this any time in your device's Settings > Privacy & Security > Tracking.

Ad tests

We sometimes run A/B tests to find the least disruptive ad experience. These tests only change how often ads appear and where they are placed, always within Google AdMob's policies. They never change gameplay.

Reporting an ad

If you see an inappropriate ad, go to Blocado > Settings > Report an ad. This opens an email to our support address with the app version and device model filled in, so you can describe the ad before sending.

Declining consent or tracking never blocks you from playing the full game.

5. What we do not collect

We do not collect or receive your name, email address, phone number, precise location, contacts, photos, health data, or payment information. Blocado has no accounts, chat, or user-generated content, and currently no in-app purchases. TODO: future 'Remove Ads' purchase: update this policy if added

6. Legal bases (EEA/UK users)

Where the GDPR or UK GDPR applies, storing and accessing information on your device for advertising, and personalized advertising, rely on your consent, which you can withdraw at any time. Google may rely on other legal bases for some processing (for example, non-personalized ads, fraud prevention, and security) as described in its own policies. TODO: lawyer review of legal bases

7. Your rights

Depending on where you live, you may have rights to access, correct, delete, or port personal data, to object to or restrict processing, to withdraw consent, and to complain to your local data protection authority. Because we don't hold personal data about you on our side, most requests are handled by changing your choices on the device or by contacting Google about the ad data it controls. You can still contact us at [email protected] and we will help.

U.S. state privacy rights (including California CCPA/CPRA)

Residents of California and certain other U.S. states have additional rights under state privacy laws.

• "Sharing" and "sale" for ads. We do not sell your information for money. However, when Google AdMob uses device identifiers, coarse location, and ad interaction data to show personalized ads, this may count as "sharing" for cross-context behavioral advertising, or as a "sale," under some state laws.
• Opt out. You can opt out at any time in Blocado > Settings > Privacy choices, which opens Google's U.S. state privacy message. After you opt out, Google limits how it uses your data (restricted data processing) and ads are not personalized. You can also stop IDFA-based tracking in your device's Settings > Privacy & Security > Tracking.
• Global Privacy Control. Where applicable law requires it, we honor Global Privacy Control (GPC) signals on our website. Our website shows no ads and uses no tracking cookies or analytics.
• Right to know, delete, and correct. You can ask what personal information we have about you, and ask us to delete or correct it, by emailing [email protected]. We hold no personal data about you on our servers, so in most cases there is nothing for us to return or delete. Ad data is held by Google; see section 3.
• Sensitive information. We do not collect sensitive personal information.
• No discrimination. We won't deny you the game, charge you differently, or give you a worse experience for using these rights.
• Authorized agents and appeals. You may use an authorized agent, and if we decline a request you can appeal by replying to our response at the same email address.

Categories of personal information involved in the last 12 months: identifiers (device advertising identifiers, IP address), internet or other electronic network activity (ad interactions), and approximate geolocation, all collected by Google through the Google Mobile Ads SDK for advertising, as described in section 3.

8. Children's privacy (COPPA)

Blocado is intended for a general audience. It is not directed at children under 13 (or the equivalent minimum age in your country) and is not part of the App Store Kids category. We do not knowingly collect personal information from children. If you believe a child has provided personal information through Blocado, contact us at [email protected] and we will take steps to delete it and work with Google to address any related ad data.

9. Data retention and deletion

• On-device data (progress, settings, test group, and analytics events) stays on your device until you delete the app. Settings > Reset progress erases your game progress. Your progress may also be included in your device or iCloud backups, which are controlled by your Apple account; we can't access them.
• We keep no game data on servers, so there is nothing for us to retain or delete on our side.
• Advertising data collected by Google is retained under Google's policies. See How Google retains data.
• Emails you send us are kept only as long as needed to answer you. TODO: retention period for support emails

Full instructions: Deleting your data.

10. International transfers and security

Google may process advertising data in the United States and other countries, using safeguards described in its policies. Data on your device is protected by your device's security features. TODO: confirm transfer mechanism wording with counsel

11. Changes to this policy

If we change this policy, for example because we add an online feature or a purchase, we will update it here and change the "Last updated" date before the change takes effect.

12. Contact

J&A Marketplace LLC
TODO: postal address
Email: [email protected]